The Effects of Heat on Your Hair

Did you know that Heat is the leading cause of damage in our hair?

A lot of us style our hair using heated styling tools such as hair dryers, straighteners, and curling irons to tame or achieve our desired look. What we sometimes don’t realize is every time we touch one of these tools to our hair we risk a permanent physical change to the alpha helix in our hairs natural keratin causing it to melt away over time. Ultimately, this reaction causes the hair to look and feel, damaged, dull, dry and brittle until it’s finally splitting at the ends and causing breakage.

So what can we do to prevent this type of damage? It’s really quite simple. Add some heat protectant to your routine!

At Aveda, we offer a plethora of options when it comes to heat protectants. Weather it’s an easy to apply lightweight mist like our Brilliant Damage Control or a hydrating option like the Nutriplenish Leave-In Treatment for luscious healthy textured hair. Many options even include UV protection to limit the effects of the suns intense rays on our beautiful locks. With around a dozen options to choose from our stylist would be happy to help you discover one that works for you.

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And what about hair that is already damaged and passed the point of preventative care? To that offer the Botanical Repair system. Its world leading restorative technology is helping many people heal their hair to a much more manageable and beautiful condition.

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We invite you to try any one of these options on your next visit to the salon.

We promise that your hair will absolutely thank you!

SUMMER TIME BLONDE

SUMMER TIME BLONDE

Its officially summertime here in Florida. If you’re no stranger to the Tampa Bay area then you know that summer comes with lots of salty air, sunshine & those warm, golden tones. But… if you’re a blonde beach babe who wants to keep that ashy or neutral blonde locks of yours brass free then this blog is for you.

Let’s first understand why & how this even happens. The endless sun & oxygen exposure we endure all summer long reveals our hairs true pigment once lifted. Once this pigment is exposed, we tend to feel what most people describe as “brassy”.

Great news beach babes, we have the NEW blonde revival purple toning shampoo and conditioner! This 100% vegan formula (AND sulfate free) will give your hair the TLC it needs to add that extra brightness while cancelling out those warm tones. Take a peep below to get the low down on the latest & greatest.

• Reawaken color with violet-rich pigments that neutralize brassiness

• Revive softness with hydrating and nourishing botanical oils

• Restore smoothness by resurfacing each hair fiber 

• The two powerhouse ingredients, acai & passionfruit, are rich in essential fatty acids, which nourish, hydrate & replenish fragile, bleach-damaged hair.

LETS CHEERS TO KICKING THAT BRASS TO THE CURB THIS SUMMER.

AVEDA'S NEW SUPERSTAR: BOTANICAL REPAIR

Has 2020 been stressful for you mentally and physically?

Just think what it’s done to your hair! Well, things ARE looking up and it’s called BOTANICAL REPAIR, let us give you the run down.

It’s 5x’s stronger after just one treatment, and here are the at home products broken down.

Strengthening Shampoo

This shampoo is great for fine & course hair. It gently removes natural and product buildup while cleansing.

Strengthening Conditioner:

If you get tangly, this is your new besty. This conditioner “instantly” detangles & helps repairs hair. #addtocart

Light Intensive Strengthening Masque:

This masque makes your hair visibly healthier (yes, visibly!), softer, and shinier. It also fights against future damage and is great for fine hair because it is WEIGHTLESS!

Rich Intensive Strengthening Masque:

This rich masque makes hair feel noticeably softer and shiner after ONLY one use. Also, it deeply conditions with 2 times more butter and oils. It is a must for course dry hair.

Strengthening Leave In:

This is a bathroom counter necessity! It detangles to reduce breakage and protects against heat and UV damage. Its a basic for us, FL girls.